DRF.COM BECOMES EXCLUSIVE DIGITAL STORE FOR WIZARD PUBLICATIONS
New York, NY (November 2, 2010) - Daily Racing Form announces today it will add "The Wizard's" unique Breeders' Cup products, including "Sheets" and "Plays", to DRF's Breeders' Cup product line-up on sale Wednesday, Nov. 3 on DRF.com.
Beyond introducing The Wizard's Breeders' Cup products this week on DRF.com, DRF.com is developing a dedicated special section that will feature a full line of Wizard-branded products to launch by year-end.
The Wizard's products will include his popular daily selection sheets for tracks around the country. The Wizard delivers innovative selections and wagering strategy, perfect for both the novice and the sophisticated player. The Wizard's mission, “Every Issue is a Handicapping Lesson”, is carried throughout each product, serving to make horse racing fans more informed players and successful handicappers.
"DRF is pleased to be the exclusive online seller of the Wizard products," said John Hartig, CEO of Daily Racing Form. "The Wizard's dedicated and loyal consumers and easy-to-use product line make The Wizard's "Picks" and "Plays" a great complement to other DRF offerings."
"As a long-term customer of the Form and an enthusiastic user of their Formulator PP's, I'm honored and excited to be collaborating with Daily Racing Form," said Michael Kipness, president of Wizard Publications Inc. "I look forward to a dynamic and innovative relationship that has the potential to benefit a broad segment of the handicapping community."
ABOUT DAILY RACING FORM
Daily Racing Form, "America's Turf Authority since 1894" for Thoroughbred racing horseplayers and professionals throughout North America, is the Thoroughbred industry's dominant multi-channel media company. Daily Racing Form's mission is to serve the horseplayer and the industry with complete coverage of Thoroughbred racing, including news, analysis, handicapping and wagering tools, breeding statistics, opinions and industry reports. Launched in Chicago on November 17, 1894, Daily Racing Form is the only daily newspaper in the U.S. dedicated solely to the coverage of a single sport, publishing up to 2,000 unique pages of statistical and editorial copy every day, in as many as 30 daily editions, 364 days a year (with the exception of Christmas Day). Its companion website, www.drf.com, is the most heavily trafficked horseracing destination, providing players with interactive past performances and exclusive handicapping and wagering tools. Daily Racing Form is the nation's largest publisher of individual track's daily Thoroughbred Track Programs and it also serves the Harness racing industry publishing the Daily Harness Program and Harness Eye. Daily Racing Form is a premiere brand within the Sports Information Group LLC (SIG) portfolio, together with sports data and fantasy game companies Head2Head and StatFox.
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