About DRF - Advertising

Reader Demographics | Print Advertising Rates | Online Demographics

Online Advertising Targets

For online rates, please contact Jeffrey Burch.

Click here for PDF version of online ad information.

TARGET	DESCRIPTION	AD UNITS
DRF.com Home	DRF.com home page, some positions sold as exclusives	468x60 300x285 640x90 728x90
Special Sections Triple Crown, Breeders' Cup, Del Mar/Saratoga, Eclipse Awards, Football Betting	Run of section	Sizes vary, check with your DRF advertising representative
Run of News	All DRF.com horseracing news pages	468x60 300x285 300x150 728x90
Run of Entries/Results	All track entries and results pages	180x300 180x150 728x90
Blogs and Search	All blogs and search content	468x90 300x600 728x90
*Does not include horseracing news.

Online Ad Specifications

Standard Sizes - Effective November 27, 2006
NOTE: All advertisers should send all standard sizes.Standard sizes vary by season, check back each month.

Please send all banners to banners@drf.com

File size limit: banner sizes up to 2 MB

Other Information

Third Party Served: Accepted.

Formats: GIF, PNG, JPEG, Flash(see below).

Flash: Add 10% to above file size limits for .swf file size limits. Flash ads MUST contain the getURL function.

Targeting: By track, circuit, or news category available at higher rates.

Animated Ads: Animated GIFs accepted. No time limit, continuous looping ok.

Image Maps: Not accepted.

Audio/Video Clips: Contact sales representative.

Back to advertising rates

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incorrect data received from others, mistakes in processing and other causes. Daily Racing Form, LLC. and Equibase Company disclaim responsibility for
the consequences, if any, of such errors, but would appreciate their being called to their attention.